Ground-breaking new partnership will open a new world of reward opportunities for Privilege Club members, in addition to their current redemption options
DOHA, Qatar – Qatar Airways has today announced that it will be adopting Avios as the reward currency for all members worldwide from late March 2022.
All Privilege Club members will experience a seamless transition into the loyalty programme’s new reward currency, Avios, with their existing Avios balances changing automatically to Avios on a 1:1 ratio basis.
Privilege Club members will be provided even greater opportunities to accumulate rewards and leverage exciting new innovations in managing and spending with the change to Avios. In addition, members will retain their well-earned rewards balance and will be able to continue enjoying the redemption opportunities they currently have. Further details are available on www.qatarairways.com/Avios and more will be announced by Qatar Airways Privilege Club next month.
Qatar Airways Group Chief Executive His Excellency Mr. Akbar Al Baker, stated: “The transition from Avios to Avios marks a ground-breaking new era for Privilege Club, enabling our loyal members to participate in the most compelling loyalty network and the largest portfolio of partners in the industry.
“As the World’s Best Airline, Qatar Airways continues to redefine loyalty through the adoption of exciting digital innovations to create unique world-class experiences for our members. We look forward to revealing more details of this exciting change over the coming weeks, as we explore even more ways to reward our valued members both on and off the ground.”
IAG Loyalty owns and manages the Avios currency. CEO of IAG Loyalty, Mr. Adam Daniels, said: “Qatar Airways have recognised the power of Avios. By adopting Avios they will be able to offer their customers a wider range of benefits and support their business development ambitions. It’s an exciting step for IAG Loyalty as we extend our leadership in loyalty, increase Avios’ global reach, and build out our partnership strategy even further.”
Avios is the global loyalty currency used by British Airways Executive Club, AerClub, Iberia Plus and Vueling Club, and will soon be the new Qatar Airways Privilege Club currency. Through its existing programmes, Avios can be collected across a wide mix of consumer sectors, including aviation, travel, leisure, shopping and financial services. IAG Loyalty currently partners with over 200 leading global brands such as American Express, Nectar, Avis Budget Group and Marriott. Further information is available at iagloyalty.com.
IAG Loyalty and Qatar Airways are working to introduce new customer benefits from the partnership, as well as more ways to earn and collect Avios around the world in the coming months.
Privilege Club has recently honoured the loyalty of its valued members by extending their tier status. This initiative benefits all Silver, Gold and Platinum members whose tier status is due for renewal between December 2021 and December 2022. The tier validity of these members would be automatically extended to 31 December 2022.
Additionally, the airline’s loyalty programme has launched multiple partnerships over the past year to provide members with increased opportunities of earning Avios. Privilege Club members can earn Avios when flying with Qatar Airways, oneworld® airline partners, and other airline partners, as well as with a number of financial and lifestyle partners. Avios can be used towards a range of rewards including award flights, cabin upgrades, extra baggage and much more.
Qatar Airways Privilege Club is the Official Frequent Flyer Programme of the FIFA World Cup Qatar 2022™, and has recently commenced the one-year countdown to the highly-anticipated tournament with rewarding opportunities for members.
Avios is the loyalty currency of the British Airways Executive Club, Iberia Plus, Aer Lingus AerClub and Vueling Club. There are more than 35 million members worldwide, collecting in excess of 3000 Avios every second. IAG Loyalty is the owner of Avios.
Avios is now 10 years old, find out more about this milestone here.
IAG Loyalty has a singular focus on loyalty excellence: creating unparalleled and rewarding experiences for Avios members, including a broad range of flight and travel rewards as well as delivering lasting growth and strong customer relationships for their partners.
Its parent company, International Airlines Group (IAG) is one of the world's largest airline groups with 533 aircraft flying to 279 destinations and carrying around 118 million passengers each year (pre-COVID). Its leading airlines in Spain, the UK and Ireland include Aer Lingus, British Airways, Iberia, Vueling and LEVEL.
For further information on IAG Loyalty, please visit the website: https://www.iagloyalty.com
For IAG Loyalty and Avios media enquiries, please contact media1@qmiles.com
About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Airline’ for the unprecedented eighth time at the 2024 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways has been the World’s Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024. The airline continues to be synonymous with excellence, also taking home, ‘World's Best Business Class’, ‘World's Best Business Class Airline Lounge’, and ‘Best Airline in the Middle East’. As leaders in industry innovation and digital adoption, Qatar Airways was also recently voted the 'World’s Best Airline Website' by World Travel Tech Awards.
Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.
Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘World’s Best Airport’, as voted by Skytrax in 2021, 2022, and 2024. In 2024, Hamad International Airport also received the ‘Best Airport in the Middle East’ accolade for 10 consecutive years, as well as ‘World’s Best Airport Shopping’ for the second year in a row.
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