Doha, Qatar – Qatar Airways is adding a festive touch to its ground-breaking AI-powered ‘Qatar Airways Adventure’ campaign. In a global-first for airline marketing, this immersive experience now offers holiday-centric moments, including an elf, snowman, gingerbread, and cheerful characters, inviting participants to star in their personalised holiday-themed Qatar Airways film.
Users can create and share unique, festive-themed face-swap creations, providing a fun and interactive layer to the campaign, and encouraging users to engage and share. Simply spot the festive characters in a few select scenes, star in their own adventure and find a hidden reward in QVerse once their video is created.
To engage audiences further, Qatar Airways is introducing a giveaway where participants can win two Business Class tickets by creating and sharing their AI-generated festive videos. Audiences are encouraged to visit the campaign microsite at ai.flyqatar.com, generate their personalized holiday adventure, and share it on Instagram or TikTok with the hashtag #QatarAirwaysAdventure and tag @qatarairways. Participants have the chance to create, share, and win while stepping into their starring role with Qatar Airways.
Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, said: “The holidays are a time for connection, and we’re thrilled to bring the magic of travel and celebration together through our AI Adventure campaign. This festive twist reinforces Qatar Airways’ innovation in creating unique, memorable experiences for our customers globally.”
For more details and to join the adventure, visit ai.flyqatar.com.
About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Airline’ for an unprecedented ninth time at the 2025 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways was previously named the World’s Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024.
The airline continues to be synonymous with excellence, and has yet again received recognition for ‘World's Best Business Class’, and ‘World's Best Business Class Airline Lounge’. As the leading connector in the region, Qatar Airways has also been lauded with the ‘Best Airline in the Middle East’ title for the 13 time.
Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘Best Airport in the Middle East’ for 11 consecutive years, as well as ‘World’s Best Airport Shopping’ for the third year in a row, as voted by Skytrax. Hamad International Airport has previously been named the ‘World’s Best Airport’ by Skytrax in 2021, 2022, and 2024.
Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.